Caution!! It's happening again. In a previous post I mentioned the technique of extending a savings or an expense over a longer period of time to make the number appear and sound more significant.
This larger number is always stated after the base number and this is done because you are more likely to remember the last thing you heard.
So, here's how it works, "We'll save 5 million dollars annually, which will be 50,000,000 over a ten year period".
A candidate whose term is 4 years likes to do this because it creates the impression that the larger number will be the outcome during THEIR 4 year term.
We are constantly being influenced by educated, clever communicators.
Listen CAREFULLY !! Think Critically !!
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